Concierge were treated to a feast at Hard Rock Piccadilly Circus, as it promoted its Concierge Referral Incentives and New Year's Eve celebrations.
Guests who attended the event were treated to Little Legend Sliders, Fried Chicken Sliders and Tupelo Chicken Tenders, all washed down with a variety of the venue's signature cocktails, with the Hurricane being the most sought after. For dessert, the party were served chocolate fudge brownies and New York cheesecake.
Concierge Referral Incentive Scheme
The Hard Rock Cafe works closely with Concierge across London to give guests the ultimate Hard Rock experience at both their Old Park Lane and Piccadilly Circus restaurants. By giving guests one of the venue's referral cards, they can walk in and skip the queue to get the next available table - like a true rock star!
Alternatively, Concierge can call or email to make an advanced reservation. By sending guests to Hard Rock Cafe, Concierge can earn points to receive various gifts and rewards, including platinum and rock royalty meals, merchandise packages and complimentary cocktails as a thank you for their hard work!
New Year's Eve at Hard Rock Cafe
What better way to celebrate New Year's Eve than surrounded by iconic rock memorabilia and classic rock music, while dining on the best American fare as you await the countdown to 2025.
At both the original Hard Rock Cafe London, in the heart of Mayfair and at the European flagship, Hard Rock Cafe Piccadilly Circus, guests can enjoy a New Year's Eve Festive Menu with all the fizz , festive vibes and live music.
Gather your party, choose your package and get set for a night to remember as we go into 2025!
New Year's Eve at Hard Rock Cafe Piccadilly Circus
DJ EvansASP will be kicking things off from 7pm till 9:45pm followed by the incredible Natalie Shay with a late-night acoustic set. Reservations can only be made by purchasing one of our New Year’s Eve packages.
PACKAGES
Adults Package: £84.95 per person, includes a glass of prosecco on arrival, 3 course premium meal with glass of house wine or beer.
Teen Package: £35.99 per person, includes a mocktail on arrival, 2 course meal with ice cream sundae.
Captain Messi Kids Package (aged 10 and under): £19.95 per person, includes a mocktail on arrival, Captain Messi kids meal with ice cream sundae.
VIP Package for 4: £625, includes VIP table for the evening from 9pm onwards, a cocktail each on arrival, 3 course premium meal with glass of house wine or beer, booth seating, bottle of Prosecco per 4 people at midnight, take-home photo booth print and goody bag.
Drinks Only/Standing Area Package for 4: £185, includes standing table from 6pm till 9pm, a bucket of 8 beers, a bottle of prosecco to share at midnight, nachos, choice of flatbread and onion ring tower (additional food can be ordered a la carte).
VIP Drinks Only/Standing Area Package for 4: £335, includes standing table from 9pm till 1am, welcome cocktail on arrival, a bucket of 8 beers, a bottle of Veuve Clicquot to share at midnight, nachos, choice of flatbread,onion ring tower, take-home photo booth print and goody bag (additional food can be ordered a la carte).
New Year's Eve at Hard Rock Cafe London
Standing on Old Park Lane from more then five decades, take your party to the world-famous Hard Rock Cafe London - the first, original and the one that started at all! Live music from Luke Tanner starts at 7pm; reservations can only be made by purchasing a New Year’s Eve package.
PACKAGES
2 Course Package: £59.95, includes a glass of welcome fizz, 2 courses from the set menu and a glass of house wine or beer per person. Non-alcoholic substitute available on request.
3 Course Package: £64.95, includes a glass of welcome fizz, 3 courses from the set menu and a glass of house wine or beer per person. Non-alcoholic substitute available on request.
Captain Messi Kids Package: £19.95, includes a mocktail on arrival, Captain Messi kids meal and ice cream sundae. Available for children under 10.
Essential Information
To Order Concierge Referral Cards
Hard Rock Cafe London, email london.reception@hardrock.com.
Hard Rock Piccadilly Circus, email piccadilly_circus_social@hardrock.com.
Addresses:
Hard Rock Cafe London, 150 Old Park Lane, Piccadilly Circus, W1K 1QZ.
Hard Rock Cafe Piccadilly Circus, 225-229 Piccadilly,W1J 9HR.
To Book for New Year's Eve:
Hard Rock Cafe Piccadilly Circus Book Here.
Hard Rock Cafe London Book Here.